Higgins Hook™ - Your Reach Solution
Imagine that garage door or gate handle that is just out of reach. You could stretch for it and risk a muscle strain, or you can take your Higgins Hook™ in hand and... voila! Introduced at the International Home & Housewares Show 2009, Chicago, the Higgins Hook™ is Your Reach Solution™, the easiest and most versatile tool expressly made for everyone who needs to get an object that is hard-to-reach.
Made in the USA from 100% recycled material, the patent-pending Higgins Hook™ instantly improves the quality of life and safety of anyone, anywhere, who is bending, stretching, lifting, or overreaching. Because consumers find so many uses for this lightweight, durable tool, they often come back to buy another.
"With no moving parts, no squeeze grip or trigger action needed, and nothing to break, the Higgins Hook™ is the simplest and easiest way to reach, retrieve, push or pull," says Rob Powell, its co-creator and co-founder and CEO of Morning Star Mfg., maker of the tool. "Plus, the hook can get around many objects or handles that a claw device cannot."
"Perhaps most important in these times, the Higgins Hook™ is a simple, affordable way to make life easier," adds Powell. "With our acceptance into the IHA's 2009 annual expo, we plan to leverage the Higgins Hook™'s mass market appeal into nationwide distribution."
The Higgins Hook appeals to all demographics and is perceived by the customer in very personal terms... for some, it's the laundry helpmate used to pick up clothing and pull baskets... for others, it's a cleaning aid to reach under furniture and appliances... for still others, it's a camping or hunting necessity, helping them to reach into the bellies of their RVs and the beds of pickup trucks or to pull decoys from deep water... and many more use it in the garage, by the poolside, or in the boat to retrieve water toys, skis, etc.
"Our idea for the Higgins Hook™ came about by matching necessity with a simple idea," recalls Powell. "At our home, we wanted to go green, but disliked carrying, pushing, and even kicking the grungy 18-gallon recycling bins to the curb. Digging through the garage, I came across a heavy metal hook left over from a job and began using it to pull the bins. It wasn't too long until the neighbors noticed how easy that was and wanted some sort of reaching and pulling tool, too, and so we created the Higgins Hook™.
"In test markets, it quickly became clear that the Higgins Hook™ solved more problems than just the recycling bin dilemma," he says. "Customers were using the Higgins Hook™ to lift debris-filled skimmer baskets out of swimming pools, to pull their boats up to the slip, in over-the-road trucking, and more. The list grows virtually every day."
Morning Star Mfg., producer of the Higgins Hook™, is focused on the mission of making consumers ecstatically happy by providing helpmates and aids that fill unmet needs, improve quality of life, and free up time and energy for worthwhile activities. We are driven by the vision that Life Should Be Easier™ and are committed to making it so through the combination of innovation with simplicity. We invite like-minded or interested people to call us at 636-265-0634.